Title: ART002-3 (Lecture 4)

Subject: Researching Contexts for Art & Design Practice.

  • Going to be breaking down what we have to do for the essay
  • Should be trying to work out how we’re going to address this essay
  • Consider and deepen insight of contemporary art& design practitioners work
  • Who you’re influenced by, what influences you.
  • Write a critical and contextual essay that will inform your major project.

Consider and deepen an insight into the work of contemporary art & design practitioner and critics.

  • Whats going on around you, who do you like, who dont you like?
  • Critical thinking isn’t just about being negative, its also about analysis of work.
  • Go to museums, galleries, exhibitions & look at who interests you, what are they doing
  • Stereotyping, visual culture
  • context mens things change; age example (when you’re 20-30 is old etc)
  • We should be able to look at ourselves critically

To write a critical and contextual essay to support your major project

  • This is not for us to say “for my major project I am going to do Print” its more to do with; I am considering using print for my final project but want to look further into this
  • Writing on drawing; essays on drawing practice.

To provide the means by which you may reflect critically on you work and its progress and relate this to the context of your personal and professional development as an artist or designer.

  • I am going to look at the work of Vivienne Westwood as her work…..
  • Are you going to develop on their work or going to use the same direction as them.
  • The deconstruction fashion: there was a clear example of thinking which was visible through the deconstruction of a garment. (Club to Catwalk)

Method One: discourses

  • Discourses are the psychological process in which we think
  • Toy shop idea: Discourse would be the representation of feminism as the girls section would primarily be pink.
  • ‘Fashion is all about femininity’ – Far from the truth of what fashion is about.
  • Same idea of masculinity; the colour range changes to blues, greens and even though  women are represented, they’re not represented in the same way like for example; Barbie.
  • Fashion people can look at other artists/designers away from fashion that are using the same contexts, work that we find inspiring.

Method Two: datasets/ typologies

  • How do you investigate something by looking at the same thing again and again.
  • Taking the same photos of different water towers (bernd & hilla Becher) By looking at them you start to define their individualities (could use this for FMP as a contrast of crochet examples/stitches)
  • Dynamics
  • Typologies are very much about you learning the difference between things that might look the same at first glance.
  • Video by Evan Roth (Graffiti example) he then took letters from the graffiti and compared the difference between them, like A,B,C down to the colour, paint, style. Looked at the motion behind the Graffiti, Edward Tufty. He used a motion sensor to record his movement when he was re-creating the graffiti. this then showed a more scientific approach which focused on the velocity, speed and how this affected the outcome at the end (thicker lines, longer strokes etc)
  • He then created 3D examples of the data he collected which enabled him to see exactly how the graffiti was done.
  • He was trying to create the performative act of graffiti without the focus on its legalities or the criminal aspects of it but more as an art form. He took it out of its original context.

To facilitate the construction of a critical and contextual framework against which you can locate your own creative practice.

Context of Place: where your work will end up

  • if designing a fashion collection, your aim is to make it look amazing because it will end up displayed in a fashion show.
  • Who is your audience/target customers?
  • Gareth Pugh: he uses design and multimedia throughout his work & is considered the misfit of the fashion world. (S/S 2011 Video)
  • Video displayed collection (incorporates sound)

Assessment is in two parts:

Research/ contextual Journal

A written essay of 4,000 words

Submission 8th December 2014 via turn-it-in


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