So I went back in time today and delved into the exciting world of the 1920s.

Often referred to as the ‘Roaring Twenties’, Britain had just emerged into a new decade after recently winning the WW1. Women felt empowered, during the war they had taken on the roles of men to keep factories and businesses afloat. They new sense of confidence was portrayed through their image, hair became shorter, hemlines rose & they even began smoking & drinking.

Some say that the youthful generation of this decade were living life to the full as they wouldn’t been too young to sign up for the war but felt the after mass as much as the rest of society.

The BBC was formed and radio broadcasting began.

There were some things that remained the same, families where women were already married with children kept much to the same routine as they did in the previous years. Homemade items such as Children’s toys were a commonality.

However this illusion of non stop parties and jazz clubs was cut short by the mid 20s.  Except maybe for the Upper class & Socialites, who’s lives seldom seemed to be affected by anything. Interest rates were high and therefore other things like exportation were expensive for the economy.

Unemployment had started to rise and areas such as the North of England and Wales reached nearly 70%. There was also a massive strike referred to as ‘The Great Strike’ which happened in 1926. This was quickly followed by the Wall Street ‘Crash of 29’.

So the end of a decade that started off with such profit & promise, ended with the beginning of the Great Depression.


It’s clear that some things never finish where they began, in the case of the 1920s – society went from having too much to having too little all in a short space of time. This is so similar to how design journeys work, starting in one place and ending in most cases, somewhere completely different! It was the social, political & economical effects that caused these changes. I never realised that so many things could have a direct affect on fashion. It’s clear that by the end of the 20s the prospect of the ‘Make do and Mend’ attitude was fast approaching.


I am going to research into the 1930s next to see how badly the cascade of events from the 1920s affected society and culture to see how these issues affected design


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